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We're pleased to bring you volume three of WordsWise, nSight's bi-monthly electronic newsletter. We cover the editorial, production, design, and marketing issues that you confront every day—or will soon. Check in regularly for tips, ideas, and lessons learned from our staff on the front lines of print and online publishing.
In this issue, we discuss the downside of digital rights management; web-based tools and how they help teleworking teams collaborate; and the impact of supplementary materials on textbook marketing.
As always, we welcome your thoughts and encourage you to share them with us. We're here for you, whether you need advice or extra talent to make a project happen.
Sincerely,
Elizabeth A. St. Germain
VP, Publishing and Editorial Services
nSight, Inc.
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The Impact of Ancillaries on Marketing Strategies
In the past few years, the availability of ancillary or supplementary materials for both instructors and students has increased exponentially—as have customer expectations. ... |
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Collaboration via Web-based Tools
Web-based tools offer opportunities for easier collaboration with out-of-office colleagues as well as real-time teamwork on a single project across multiple corporate divisions. When we at nSight talk about collaborative work environments, we mean... |
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Digital Rights or Draconian Restrictions?
The recent O’Reilly Tools of Change for Publishing conference was all atwitter (often via Twitter) about DRM (digital rights management) and author Cory Doctorow’s keynote, "Digital Distribution and the Whip Hand... |
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Photoshop Design Tip
Our just-in-time design tips are designed for the busy communications professional. Watch our short Flash demo on Making a Black and White Photo with Adobe Photoshop CS3. In less than five minutes, learn a skill that can save you time and production troubles down the road.
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Ask The Experts!
Got a question about a new marketing trend or editorial issue? Need an answer to specific design or production problems? Ask the Experts! We'll answer your queries in an upcoming issue of WordsWise.
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Matthew Arnold on Writing
"Have something to say, and say it as clearly as you can. That is the only secret."
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Word Origins: Where Did It Come From?
style (n.)
Pronunciation: \ˈstī(-ə)l\
Etymology: Middle English stile, style, from Latin stilus spike, stem, stylus, style of writing; perhaps akin to Latin instigare to goad
Date: 14th century
1: designation, title 2 a: a distinctive manner of expression (as in writing or speech) b: a distinctive manner or custom of behaving or conducting oneself; also : a particular mode of living c: a particular manner or technique by which something is done, created, or performed.
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